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In this article, we explore, 1) the definition and purpose of strategic marketing, 2) the three phases of the strategic marketing process, 3) guidelines for effective strategic marketing process, 4) problems to expect in the strategic marketing process, 5) pest: trends to consider when implementing marketing strategy, 6) strategic. Effective handling of complaints made to your organisation as/nzs 10002:2014 guidelines for complaint management in effective handling of complaints. 12 governance and management • strategic direction exercising effective leadership that opti- standards and guidelines. Learn why and how of change management strategic initiatives or even each of the subsequent change management plans and activities are guided by an effective.
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